Advertising & Marketing

4 Important Ranking Factors for Local SEO

In users’ quest for instant information, few things are as beneficial to small businesses as a solid local SEO strategy. While the search engines become ever more intelligent, SEO remains important. Small business owners can easily lose ground if they don’t work to stay in the public eye. Below, business owners can read more on some of the most important local SEO ranking factors.


Although PPC (pay per click) is primarily used for advertising, it makes a great traffic generation tool as well. PPC techniques are a good supplement to other digital marketing efforts, and they can drive paid, targeted traffic to a new business website while increasing the company’s social media following.

Local Citations

One of the simplest and most efficient ways to improve a business’ online presence is with local citations. These are mentions of the business name, address and phone number (also known as NAP listings). Local citations can increase a site’s visibility, and they tell the search engines that the business is a true part of the community.


Consumer reviews also help to build a business’ visibility, as does the owner’s handling of them whether they’re positive or negative. Ask clients to leave a rating if they’re satisfied with the service they’ve received. Whether it’s a follow-up email or a flyer at the checkout stand, the more reviews a business gets, the more visible it will be in search results.

Optimized Website Info

A website is a company’s most vital online asset, and it’s crucial to ensure that it’s optimized for the search engines. Start by choosing a domain name that reflects the location and nature of the business, and include relevant keywords in page titles. Along with emphasizing product offerings, site copy should include information on the local area. This information can provide clients with a better user experience and it increases the site’s search visibility.

Local business owners often have a hard time gathering an online following simply because users have so many options. However, by following these tips and considering the above factors, they may find it easier to increase local search visibility. Call or click today to find out a local web design firm can help.