Blogging can be a very profitable business if well managed and is done for the right reasons. A good and profitable blogger needs to be passionate about blogging. If you enter the blogging business solely for the purpose of making money then you might be headed for the biggest shock of your life. There are bloggers who don’t make even a coin from such a venture. But if you are among them, don’t get disillusioned as there is still hope for people like you.
If your site is not earning more money like you anticipated, then you have to reflect back and determine what you are doing wrong. Highlighted below are a few of the common blogging mistakes bloggers make which adversely affect their profitability.
Poor Content which is Not SEO Optimized
The standard of content in your blog will reflect whether you will make money or not. Poorly researched content is a recipe for failure. Try creating original unique and captivating content which is professionally written.
A successful site should contain carefully composed and thought out articles with SEO driven content. This will ensure that your posts and site is highly rated in search engines. Avoid the misconception that SEO is all about the inclusion of keywords to content. If you don’t understand the concept of blogging well, don’t rush unto it, take your time and learn or outsource content creation.
Concentrating in Only One Thing
Dependency on link sharing and sponsored posts alone is not or that profitable. You need to diversify your blog and utilize different income streams such as the sale of PPC advertising space, selling of various online products and services such as e-courses, e-books and freelancing.
Not Effectively Using Social Media
Social media is where most activities are taking place. Most people and businesses are currently engaged in a way or another in one or multiple social media platforms. Social media marketing of your blog can be a sure way of reaching many people and hence bringing in more money. Spending some time to learn how you can effectively market your blog through social media won’t be a bad thing. Learn also on how to engage your followers effectively as this will make a big difference in your blog. Good etiquette while engaging your followers can go a long way in improving your own ratings.
A nicely branded website with great content is very likely to attract more followers. Make sure your site is well branded with attractive features which makes it captivating. A nicely branded blog projects a picture of quality blogs.
Be sure if your blog is not bringing home good revenue streams, then you must be doing something in the wrong way. Take your time and identify the mistake and fix it outright and then sit and enjoy the money from your blog.