Advertising & Marketing

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Different Types of Animated Explainer Videos

Explainer videos are now becoming very popular in the market because of the affordability and high effectiveness when it comes to mounting a business. Their main aim would be in educating customers about the business and in extending brand name deeper onto the intended market. An impact which is created by the video is always higher than a text because this comes with a story in telling that relates to the audience easily. Explainer videos are in fact likewise popular with businesses that are trying to reach for their target audience through an online video marketing promotion.

Animated explainer videos also are compiled visual and audio illustrations which can in fact be used to demonstrate problems and solutions which will present a flow of process or to help understand the complex data for their customers. It could also be used for systematic walkthroughs for a website or a mobile application that shows all the services that are offered by the site or the uses of the application. Depending with the requirement, it may contain elements like illustrated graphics, animated characters, numbers, texts, screen recordings or statistics that comes with embedded animations and also sound effects.

There are five types of animated videos that are actually available:

Animated videos that have characters contains animated characters and also are made from a customer’s point of view. A story will be told through using animated characters that will explain the issue and will also show how the problem will be fixed. The live characters could help customers in relating with them easily.

Animated videos without characters are the type of videos use illustrated graphics and also are good in demonstrating the flow of process.

The website and web app videos are kinds of videos which are mainly used for screen recordings which are being presented in a systematic step-by-step walkthrough of the website or web application. Such videos are also the best way in showing customers your services before they sign up and avail these services.

Mobile app videos use screen recordings to which are present through a systematic step by step walkthrough of the mobile application. Such videos are also the best ways in showing customers what your application do before wishing to register and buying it.

Video graphics are videos that are mostly informational that are made through the use of numbers, statistics, texts and sometimes with embedded animations and also sound effects. It’s likewise used to make customers understand complex data in a visual way.

Explainer videos that have high number of views will rank better in search engines, which will gain attention instantly and easily from customers who wish to understand and buy a particular product.