Advertising & Marketing

Resources: 10 Mistakes that Most People Make

Guide to Professionalism in Your Freelance Business

Here are several great ways to bring professionalism to your freelance business.

Increase Online Presence

In today’s economic climate, people expect every business to have an online presence, but just having a website is not going to cut it. Being visible, getting a client’s attention and trust, and eventually winning their business are crucial objectives of every freelance business owner. Online marketing is important to a company’s success. A professional marketing firm can help you stay alive in the industry by keeping abreast and even surpassing your competitors. A meticulously planned and implemented digital marketing strategy – one that helps clients discover you and approve what they see about your brand online – is key to any freelance business that aims to gain success and sustainability for a long time to come.

Dress and Act Like a Professional

Never disregard the importance of preparation. People who feel confident before meeting clients or customer typically perform better. First impressions are essential, so be early – but not too early. You do not want to look over-eager but you do want them to be aware that you are punctual and reliable. You should know that being friendly and personable speaks volumes. Strong eye contact and a firm handshake are crucial too. You should remember that you only get one chance to make a good first impression, so make it count. Make sure that you arrange what you are going to wear to meetings a few days before, and make sure that you err on the side of caution (i.e. be conservative). Be certain that your outfit is appropriate for the people you are meeting.

Don’t Be Difficult to Contact

You should always give customers and clients with a convenient method to contact your company. More and more people are turning to tablets and smartphones to access the internet all over the world. For many websites, as much as half of their traffic comes from mobile users. A responsive web design ensures that you have a browsing experience tailored for devices of all screen resolutions. This also ensures that you are not alienating potential clients with a site that is difficult to navigate while they are on their phones. Some tools include placing a general inquiries contact form, displaying a phone number, and a list of the e-mail addresses for your staff.

Go the Extra Mile

If you are thing about doing a little professional networking, a business card or customized pen might be the answer. Love them or hate them, business cards are one of those business tools that aren’t going away anytime soon, contrary to the claims that you will tend to hear about quite regularly.