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Jason Hornung: The Importance of Facebook Advertising to Your Business

Facebook ads make a valuable step for brands because of the extra exposure, targeting options, and reach it provides to companies advertising on the platform. A business owner who tried Facebook ads, failed, and blaming the platform does not actually understand his target audience because of placing ads in the news feed of the wrong audience. When choosing Facebook advertising, it is important to be able to differentiate the performance of paid advertising and organic activities.

How are organic and paid ads calculated? Paid and organic likes can be viewed within the Like Sources of Facebook Insights using data export where the number of likes can be viewed. Ads, mobile ads, and sponsored stories are the three sources of paid likes found in Like Sources. When it comes to Facebook advertising, it is difficult to report audience growth which is driven organically. Many successful businesses today hire professional social media marketers to be aware and to understand the effects of paid ads and organic activities, avoiding paid likes attribution to successful community management efforts. Organic growth trends are used in identifying successful tactics for building your target audience. Through social media marketing like Facebook advertising, new businesses or starting entrepreneurs can compete with larger companies or popular brands in the market today, making a name of their own. Consumers today know what they want and they are smarter as compared in the past. As a business owner, you can use this opportunity to let your target audience know that your brand exist to provide them another option. Consumers today love to try new products and services because they are more adventurous and they are willing to shift from one brand to another if they find it more effective and affordable at the same time.

A Facebook advertising ad can easily go viral, having the right elements of effective marketing. When it comes to hiring a social media expert in Facebook advertising, you have to consider the reputation, experience, expertise, and your budget. Now, we know how social media influences consumers, so businesses should start investing on social media marketing like Facebook advertising to reap the good benefits of social media. Allow Jason Hornung to help you achieve your short-term and long-term business goals and achieve your business’ full potential. Social media like Facebook marketing is a useful tool used by Jason Hornung in providing businesses the strengths they need to thrive in the competitive world of business.