TV Procuring is one other channel by way of which retailers are reaching out to the shoppers. Ltd, and cable distribution firm Den Networks launched a TV buying channel in January 2015. MPA analysis additionally signifies that the TV residence purchasing market may generate between Rs 45-50 billion in FYE March 2015. These embrace purchasing channels in Marathi, Bengali, Kannada, Tamil, Telugu and Malayalam for Naaptol, and Telugu and Tamil (apart from Hindi, in fact) for Shop CJ.
Though e-tailers operate on a similar enterprise model, the methods adopted by TV house purchasing gamers are in stark contrast to their on-line counterparts. Soon, TV procuring came to imply a spread of products from magnificence products to cars sold by channels solely arrange for the purpose.
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