Web Design And SEO For Contractors And Realtors.
It is an increasing phenomenon that people are going online to look for homes and to find realtors. More than 80% of home buyers view the websites relating to real estate’s as the most important source of information recent surveys have shown. About 40% of home buyers also look when hunting for a house. This show there’s a lot of opportunities online and realtors should take advantage of the potential. Real estate dealers also have been presented with an opportunity to improve their marketing.
There are several steps that business people in real estate can do to optimize their real estate websites. One of them is to have target local keywords. According to various surveys, a majority of home shoppers begin their search by keying in a local key word. Some of the terms that can be used to optimize the website are; homes for sale, real estate, real estate agent, and realtor. It is important to let those words appear throughout the site. However, the local keywords incorporated should be made into content that is useful to potential home buyers.
The other aspect in optimizing the website is writing blog posts on homes that the business wants to sell. Even though a real estate agent has a hundred listings at a time, there are those properties that are a priority. Traffic can be attracted by writing bogs about those particular properties. The blog should target a particular property’s address that buyers will be looking for in the search engine. Meta description, title tag, alt tag on photos, file name on photos and the content are some of the keywords to be utilized. For the content section, about two hundred words should be developed to describe features of the home in addition to a standardized description.
The use of photos and videos is another aspect that needs consideration in developing the real estate websites. This is due to the fact that they are key engagements on all sites and more so to real estate sites. Potential home buyers like it when they can have a video tour of their prospective new homes. It is vital to capture the property testimonials in addition to videos. Adding a video to a page increases the traffic of inbound link by three times according to research.
Having the website designed to work on mobile devices is the fourth aspect. According to statistics, home buyers are increasingly searching for real estate on their mobile devices. Home shoppers are increasingly using their mobile devices since according to research studies, more than 80% of home shoppers use the mobile gadgets. Experts advice that the web design for the real estate business should have a responsive design to mobile devices.