Ways to Monitor Your Competitors
In business it is a must to watch every move that your competitors make so as to stay ahead of them. With the usage of the net, it has now become cost-effective to check out what your chief competitors are doing without doing dirty tricks on them or spying on them. The word that most business use to refer to this is competitive analysis. When a company utilizes this approach, it might keep check on every move that its opponent makes. The first step for the business to take is to know who it is competing with. There are several strategies to track and examine how to remain above them when you know the names of your competitors.
Blogs are cost-effective and powerful methods to communicate any product and services. When any business comes up with a new product, the first thing they have to do is to notify their patrons about it through blogs that have the most recent information. Consequently, build a habit of reading the blogs of your opponents each day. You will get some knowledge about future product launches, new features, new partners and any take over or share disbursement. It is also vital to read the feedback posted by the readers or the patrons of the blog.
There isn’t any room for hearsay in business and do not rely on rumors because they’re unreliable and propagate extremely fast. Instead, rely on your instinct and try to work with the services and products of your competitors. You can put up an account and get their services and products. It is a standard procedure for businesses to launch their product on the web first before they do a press release. Not only this, you can open an account to get their newsletters and emails to keep in touch with any new plans they have.
When you browse during your rival’s website, you can compare it with yours. Try and determine what makes their website stand out from yours. Can it be photos, content, links, videos, the design or the query form that is better than your company’s? Just call the company or write an email to their customer support and see how fast they react to their clients. Since customer service is key in just about any company, you may try to enhance it in your business. Go through any tab or link on the website to see which way the competitor is heading.
You can also follow your competitors on each of their social media accounts such as Facebook, Twitter and LinkedIn. Nowadays, folks are addicted to social media and companies take advantage of this by using them as promotion tools. Viewing every step that your adversary makes will allow you to understand their marketing strategy.