Color Psychology in Logos
Humans truly love colors. The fascination in fact does not wane with time. This in fact is able to convey a message, evoke emotions and it is capable of adding brilliance to different things. That’s not all, it color also plays a crucial role when it comes to logos.
Yellow is Optimistic
The color of the sun, as what we were taught since kindergarten is yellow, which is why it’s easy to understand that yellow evokes feelings of warmth, optimism and clarity. Another thing is that yellow is a rich color and is most often associated with treasures and gold. With the fact that it is a bright color, it could easily stand out even at busy surroundings.
Orange would be a color that doesn’t just let anyone pass without it being noticed. It is able to stand out in a crowd and is confident of becoming the center of attention. Orange is also creative, enthusiastic and youthful. It is likewise a kid-friendly hue. This in fact is very effective at luring the ones with a sweet tooth.
Red for Energy Levels
Red is the kind of color that can easily raise your pulse rate through simply looking at it. It’s a powerful color that’s urgent, warm, sexy and exciting. It is also the color of romance, blood and classic roses. It’s mostly the color used in the entertainment industry.
Purple is Imagination
Purple is royalty. This actually conjures images of grandeur, opulence and likewise mysticism. This is capable of activating the imagination and enthralls your eyes. Brands that uses the purple color could draw in customers who are in search for an experience which is just a step ahead from the ordinary. It also carries a sense of wisdom.
Dependability with Blue
Just by sitting by the ocean on a clear day and stare up at the flawless sky will let you immediately know that blue is a calming color. This color also signifies mightiness just like the sky and ocean. This likewise conveys the feeling of strength, tranquility and dependability.
Green for Peacefulness
Though earth is considered as a blue planet, there’s a lot of green in it. Green symbolizes peacefulness and serene and likewise conveys the idea of growth. Whole foods also takes the advantage of it because people associates green with health.
The Elegance and Simplicity of Black and White
The black color symbolizes professionalism and credibility, but this can also be edgy. White also is pure and clean. Through using them together, it creates a logo that’s beautiful and timeless.
The psychology of colors is actually a deep subject to which fascinates people.