Social media has provided a way through which people connect with each other, groups, and brands. With millions of people signed up to Twitter and Facebook alone, businesses of all kind and across all industries are realizing an increased need to have a solid social media marketing strategy to promote their brands as well as build a relationship with their clients. Below are some ways in which small companies can use social media to build their brand and engage with the followers.
Share your Product Descriptions with the Followers
Many start-ups today are selling products that are most likely not well known yet and need a boost into the market to get off the ground. You can create awareness of your product and show people how to use it by creating a product demonstration video. The video can be posted on YouTube and then share it on all your social media platforms to reach all your clients. Make an introduction of the product and then take your viewers through a step by step user guide so that they can understand better your brand and other items that you offer.
For best social media marketing results, ensure that you engage with your clients and offer then an opportunity to be a key part of building your brand. You can create surveys and polls that can be quickly accessed and filled in by your followers to help you get a better idea of what they think of your social media profiles, your products and services and more.
Offer Customer Rewards and Contests
One of the best parts of social media marketing is that the customers’ shares, re-tweets, likes, and comments can go a long way. However, most of the time social media users will not rush into sharing something unless it is of significance to them or they will receive something in return. One a good way to do this is by giving rewards and offering media sharing contests.
Offer Support to Good Causes
Along with showing your knowledge and expertise on social media, do not forget that it is also one of the best platforms when it comes to showcasing the caring side of your brand. You can make use of a social media poll to assist you to determine which charitable causes are most preferred by your customers, then use social media as a force for good to raise awareness and even fundraise on behalf of the chosen charity. Customers today are not just looking for brands that support similar causes to them but those that also show a human side.