Tag: advertising

Walmart rolls out unified $120 membership to rival Amazon Prime
Walmart’s $120 unified membership merges Walmart+ and Sam’s Club Plus, cutting costs by nearly $100—one of…

Currys launches dad-centric humour campaign for energy-saving tech
Currys launches a dad-centric humour campaign to promote its energy-saving tech, using storytelling on video-on-demand, YouTube…
Clarks launches new shoe campaign
Clarks launches new shoe campaign asking Are You Wearing The Right Shoes?.

Ad pro identifies keys to lower acquisition costs
Ad pro identifies keys to lower customer acquisition costs on Meta and Google with performance levers.

Retail Media Boosts Ecommerce Profits with High Margins
Retail media boosts ecommerce profits with high margins, offering retailers an opportunity to generate significant revenue…

Expert Warns of Ad Fraud Tactics
Expert warns of ad fraud tactics and deception in programmatic networks.

BK Beauty bets big on TikTok despite rising ad costs
BK Beauty returns to TikTok Shop despite rising ad costs, betting on platform growth for its…

Retail Media Market Growth Outpaces Advertiser Value
Retail media advertising growth outpaces advertiser value. Learn how retailers like Amazon turn storefronts into dedicated…

How moving ads boost brand visibility
Google Ads sequence campaigns let brands control video ad order to boost visibility and awareness—discover how…