A number of years ago, I used to be requested to jot down a nostalgic function about how my teenage high avenue – in Chelmsford, Essex – had modified for the more serious: it was now all Costa Coffees, Primark and Pound retailers and gangs of feral hoodies. In a nutshell, the early years of Web shopping have been full of hits-and-misses, dangers, some pay-offs but even more loses. This is in keeping with estimates of the proportion of Internet users who had made purchases at the time of the study (Promoting Age, 1995).
The structural equation modeling method was not used because of the pattern dimension and the relationships being investigated have been exploratory as they haven’t been previously investigated within the Web shopping context. To find why Web buying is so fashionable, let’s examine two methods to purchase a new pair of trainers.
Online shops are open for …Read More