Tag: marketing
John Lewis Values Trust Over Retail Media Profits
John Lewis prioritizes brand trust over retail media profits, integrating it as part of its broader…
Monika Kruger • Buyer Guides • September 24, 2026
Beauty Brands Face Barriers in Gaining Physical Retail Trust
Beauty brands face barriers in physical retail trust as local managers prefer recognizable names. Discover how…
Marie Wagner • Buyer Guides • September 23, 2026
Content Marketers Turn to AI Visibility Tracking Tools
Content marketers adopt AI visibility tools to track where their content appears as generative AI transforms…
Marie Wagner • Brand Spotlights • September 22, 2026
Ad pro identifies keys to lower acquisition costs
Ad pro identifies keys to lower customer acquisition costs on Meta and Google with performance levers.
Monika Kruger • Flash Picks • September 19, 2026
Retail Media Boosts Ecommerce Profits with High Margins
Retail media boosts ecommerce profits with high margins, offering retailers an opportunity to generate significant revenue…
Marie Wagner • Brand Spotlights • September 18, 2026
BK Beauty bets big on TikTok despite rising ad costs
BK Beauty returns to TikTok Shop despite rising ad costs, betting on platform growth for its…
Marie Wagner • Trend Alerts • September 15, 2026
Retail Media Market Growth Outpaces Advertiser Value
Retail media advertising growth outpaces advertiser value. Learn how retailers like Amazon turn storefronts into dedicated…
Monika Kruger • Brand Spotlights • September 14, 2026
Agency Owner Shares New-Store Strategies for Success
New-store success strategies for ecommerce startups, focusing on structured product data and AI visibility to attract…
Monika Kruger • Buyer Guides • September 12, 2026
How moving ads boost brand visibility
Google Ads sequence campaigns let brands control video ad order to boost visibility and awareness—discover how…
Marie Wagner • Buyer Guides • September 10, 2026