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Online Purchasing Is Wonderful Or Is It? The New York Times

Whether it is sportswear or make up, consumers are increasingly shopping, discovering and shopping for gadgets on social media platforms like Facebook and Instagram. TikTok, which launched within the UK in 2018, is now aiming to catch up. One of the biggest business stories of the past yr has been the abrupt shift in many nations from physical to online retail. For instance, the e-commerce market in the us grew 44% in 2020 while in Indonesia it expanded by 37%.

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