Lowe’s starts Black Friday sales early

Lowe’s is launching its Black Friday deals on October 29, with additional discounts for its loyalty rewards members. The home improvement retailer announced the early start to its sales events in a press release on Thursday.

The company is also offering rewards members early access to its Black Friday Doorbuster deals on November 26, one day before they become available to the public. Additionally, Lowe’s is hosting a 12 Days of Deals event and December Deal Drops discounts between December 3 and Christmas Eve.

Lowe’s is promoting its AI tool, Mylow, to help consumers during the busy holiday season. Mylow, which was released in 2025, is an AI assistant that responds to loyalty members’ questions and improves search results. According to the company, shoppers can use Mylow to plan their holiday decor and organize hosting checklists.

Jen Wilson, chief marketing officer at Lowe’s, stated that the holidays should be about enjoying your home, not stressing over everything it takes to get it ready. Wilson said that whether customers are decorating, hosting, finding the right gift or tackling that last project before guests arrive, Lowe’s wants to make every step a little easier so they can spend less time getting ready for the holidays and more time enjoying them.

Shoppers aim to economize this holiday season by leveraging Black Friday and Cyber Week promotions. Adobe’s analysis forecasts a 9.2% increase in Black Friday sales to $12.9 billion, while Cyber Week sales are expected to grow by 7.4% annually, reaching $47.5 billion.

A recent ICSC survey found that almost 70% of respondents said discounts, promotions, and exclusive deals would drive more in-store shopping. Nearly half of the respondents anticipate borrowing money to cover holiday purchases they cannot pay for in full.

Lowe’s Q2 earnings report revealed an 8.3% year-over-year sales growth, totaling nearly $26 billion. Comparable sales rose 0.2% from the previous year, marking five consecutive quarters of growth. Despite this, Lowe’s revised its full-year outlook downward, anticipating $92 billion in total sales, which aligns with the lower end of its earlier projections.