Prada revenues rise 16 percent in half

Prada Group revenues rose 16% to €3.04 billion in the first half of 2026, according to the company’s latest financial release.

Half‑year sales and regional performance

Retail sales reached €2.63 billion, up 12% year‑on‑year and 3% on an organic basis. The growth was uneven across markets. In the Americas, sales climbed 37% at constant currency and 17% organically, contributing €572 million to the total.

Asia‑Pacific showed a 15% increase at constant currency and 6% organic growth, amounting to €922 million. Japan added €288 million, up 6% at constant currency and 2% organically.

Europe presented a mixed picture: sales rose 5% at constant currency but fell 4% on an organic basis, totaling €752 million. The region’s performance was described as “soft though improving,” with a modest recovery in the second quarter after a dip in tourist spending.

Middle East retail sales continued to decline, dropping 24% at constant currency and organic, leaving the segment at €98 million. The company noted that local consumption remained relatively resilient despite the ongoing conflict.

Brand‑level results and profitability

Prada’s flagship brand recorded a 3.3% year‑on‑year rise in retail sales, accelerating to 6.3% in the second quarter. Miu Miu posted a 2.5% increase, while Versace generated €305 million in net revenues, performing in line with expectations.

Related: Hermès revenue up 2 percent

Wholesale activity surged, with sales up 40% at constant currency to €299 million. Royalties also jumped, rising 73% to €116 million.

Earnings before interest and taxes (EBIT) fell to €523 million from €607 million a year earlier, and net income declined to €327 million from €386 million in the comparable period.

The company’s growth in the second quarter was notable, with organic retail sales improving to 5% from 1% in the first quarter. This uptick occurred despite what Prada described as a greater impact from the Middle East conflict.

Looking back, the pattern mirrors previous cycles where luxury firms saw strong rebounds in the Americas and Asia‑Pacific after regional disruptions. The contrast between the robust recovery in those markets and the lingering softness in Europe suggests that consumer confidence is still uneven across the continent.

Management commentary and outlook

Chief Executive Andrea Guerra said the group “closes the first six months of the year with solid results, accelerating in the second quarter on a positive Q1.” He added that “the team effort resulted into a strong Q2 performance, and we will continue to work relentlessly across product, retail and communication to drive the brand towards its full potential.”

Prada noted that the positive trends in the Americas, Asia‑Pacific and Japan are expected to support continued growth, while Europe’s modest improvement may need further strategic focus.