Tag: brand

Marketing expert warns against brand extensions for new products
Marketing expert Rok Hladnik warns brand extensions for new products may confuse customers and dilute focus,…

North Carolina Agency Highlights YouTube TV Ads Potential
Alex Walser launched Savant Syndicate in 2024 , a North Carolina boutique that helps ecommerce brands…

E.l.f. expands into fragrance with limited-edition holiday scents
elf fragrance launches holiday scents, debuting the Norway-inspired “Spicy Bundt Nice” blend of spice cake, orange…

Lululemon CEO reshapes leadership to boost innovation, design
Lululemon CEO reshapes leadership to boost innovation and design with new hires, including Athleta's Maggie Gauger…

John Lewis Values Trust Over Retail Media Profits
John Lewis prioritizes brand trust over retail media profits, integrating it as part of its broader…

Albertsons Boosts Fuel Savings via Chevron Partnership
Albertsons fuel savings partnership with Chevron lets shoppers combine loyalty credits for up to $1.50 off…

Convenience Stores Brace for College Football Surge
College football promotions are driving convenience stores to roll out exclusive trading cards, co‑branded apparel, and…

Sinclair Oil launches mobile game to boost loyalty
Sinclair Oil boosts customer loyalty by launching a mobile game within its Dinopay app to encourage…

Gopuff launches first seasonal private label lineup
Gopuff private label expands with first seasonal lineup, adding fall baked goods to Crave Shoppe and…

Wawa grows electric vehicle charging stations
Wawa expands its electric vehicle charging network with new stations across Pennsylvania, offering faster and branded…